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Drug coupons and co-pay subsidies
The hidden costs and risks of drug coupons
Here is a current Fact Sheet on Co-Pay Coupons used by pharmaceutical corporations to market expensive medication over affordable alternatives.
Here is a recent survey by the National Coalition on Health Care on the use of co-pay coupons by seniors under Medicare, and the impact of co-pay coupons to SWITCH 2-out-of-3 consumers using a coupon from taking affordable generic drugs to expensive brand-name alternatives.
For information on class action litigation to challenge the deceptive nature of co-pay coupons, go here.
For additional information on marketing drugs directly to consumers, see our page on direct-to-consumer advertising of prescription drugs.