Bitter Pill Awards

Since 2005, PAL has given its Bitter Pill Awards: Exposing Drug Company Manipulation of Consumers to those drug companies engaging in the most ridiculous, questionable or manipulative drug advertising campaigns. The purpose of the Bitter Pill Awards is to call attention to particularly insidious examples of irresponsible drug advertising and to the dangers of runaway prescription drug advertising more generally.

See PAL's latest Bitter Pill Award, announced on June 7, 2007: The ‘With Allies Like This, Who Needs Enemas?’Award for  Irresponsibly Selling a Formerly Prescription-Only Weight Loss Drug Over-the-Counter, awarded to GlaxoSmithKline for the marketing of alli.

See PAL's 2006 Bitter Pill Awards.
See PAL's 2005 Bitter Pill Awards.